Meet Ashley, the founder of Something You Couture.

Meet Ashley

Before landing in the world of couture design, Ashley’s 17 years of industry experience in formal fashion took her from design school at Purdue University in Indiana to exchange programs in Italy and Hong Kong, ultimately landing her in NYC where she sharpened some serious design chops in the fashion capital working under high end designers Zac Posen and Peter Som, while also working their NYC Mercedes-Benz Fashion Weeks. She then joined the licensing company Li & Fung USA, working on lines for large retailers.

In 2009, Ashley moved closer to her true passion when she was 1 of 6 designers chosen of the Chicago Fashion Incubator. This led her to launch her own women’s wear line, ZAMRIE. After years of selling her apparel throughout the Midwest and online, she realized her calling through designing custom couture dresses for friends and family. As the demand started to grow, it was obvious this was more than a side-gig. 

Now living in Birmingham, Ashley is able to bring her, almost two decades, of craftsmanship and design to the women in AL, whom are not able to find exactly what they want. She can help you simply add a sleeve to your existing wedding gown, reinvent an old gala piece into something more modern, and even transform an idea in your head into a real tangible custom couture, fitting you better than you ever imagined.

Ashley is a couture designer who is designing custom wedding dresses for women in AL.

“It’s my mission to make women feel confident & beautiful in clothing. I am grateful to be able to make women feel their most beautiful, but also provide them an unforgettable experience.”

What Our Clients are Saying…


Best experience ever!

I absolutely loved working with Ashley from Something You Couture! She puts her clients first and always has a smile on her face. Her talent, personality and love for her craft is truly amazing! Best experience ever!



She made it into my dream dress!

She was SO great! She took a wedding dress that was extremely too large and made it into my dream dress! Would recommend her to anyone with full confidence they would walk away truly satisfied by her work and service.



She made me feel like a princess

SYC was absolutely a dream to work with! She was great to communicate with and made all my alterations fast and well. She was able to take things in and bustle it the exact way I wanted and made me feel like a princess for my big day! The whole process was a breeze and I could not have asked for a better experience.

Jo Helen


She made me feel so comfortable

I have had the best experience with Ashley!  She made me feel so comfortable and confident standing in front of her.  She was always looking out for my budget and coming up with amazing ideas for my dress.  I couldn’t imagine going to anyone else for a wedding dress alteration.  I love you!

Chrissy H.


She created exactly what I had imagined

Ashley was so great to work with. She understood my vision and was able to bring it to life. She created exactly what I had imagined beautifully and it fit perfectly.



I am so glad I choose SYC!

Ashley did an amazing job! My dress was 2 sizes too big but she did a great job putting my mind at ease. In the end it fit me perfectly! I am so glad I choose SYC!



Ashley was a GOD SEND

Finding Ashley with Something You Couture was a GOD SEND when it came to alterations for my wedding dress. She really cared not only about my dress, but how I felt in my dress. She has so much knowledge and is so talented, personable, and such a joy! I would not recommend or trust my wedding dress with anyone else other than Ashley!



Ashley was amazing!

Ashley was amazing!  I would absolutely refer her to other brides – she completely transformed my dress and was so helpful!



She altered my dress PERFECTLY

Ashley was an absolute dream to work with! She took the ideas I had in my head and turned them into a reality that was even better than I could have ever imagined! She is so fun to work with and super flexible schedule wise. She altered my dress PERFECTLY and had a huge hand in making my wedding day absolutely perfect. I highly recommend Something You Couture!



Ashley is one-of-a-kind

I could not have asked for a better person to help make my wedding dreams come true! Ashley is one-of-a-kind and truly so creative.

She turned my mom’s wedding dress from the 80’s into a modern kimono that I wore while getting ready on my wedding day. I will cherish it forever and hopefully pass it down someday. I would recommend Ashley to anyone for alteration needs and for fun fashionable pieces!



Ashley made my wedding dress so much better

I honestly cannot begin to describe what sewing magic Ashley made happen with my wedding dress. I came to her with a dream of a dress in need of many alterations for the perfect fit. But the wonderful thing is Ashley made my wedding dress so much better than a dream dress, she made it mine!



Ashley is a highly capable designer – patient, kind and gracious

Ashley took in everything I loved and transformed my gown into an absolute work of art; my perfect wedding gown. She invented adjustable sleeves to accommodate two different looks so that I didn’t have to compromise on the buttoned up look I wanted at my ceremony or my ability to dance freely at the reception. Not only is Ashley a highly capable designer but she is patient, kind and gracious. I cannot recommend her more highly.



There was no better part of my wedding

There was no better part of my wedding experience than being able to design my own wedding dress. I was SO lucky to have Ashley to help me design, create and fit the dress of my dreams. Ashley provided a very hands-on experience, taking in all of my (many) ideas and wishes and designing something that was workable, fit my body shape and was exactly what I had always pictured.



Ashley helped me to create the perfect wedding dress

Although I had an idea in my mind of what I wanted my wedding dress to look like, I couldn’t find it in bridal stores. Ashley helped me to create the perfect wedding dress that was exactly what I wanted, something that everyone at my wedding said was not only the most gorgeous dress they’d ever seen, but was also so me.



She has such a passion for designing

She understood what I was going for and made my dream dress and veil even better than I could have imagined! She has such a passion for designing and truly cares about your experience, and of course, the outcome of your dress. Whether you know exactly what you want, or you just have a general idea, Ashley will work with you along the way and will exceed your expectations.



I felt like a GODDESS!

Ashley made a jumpsuit for my second look at our wedding and I felt like a GODDESS! From start to finish, she was a dream to work with. She helped me every step of the way and the finished product could not have been more perfect. It fit me like a glove and I am dying to find a reason to wear it again!



A delightful collaboration

I received numerous compliments the day of the wedding. There is no question Ashley loves what she does and takes pride in every beautiful stitch. It was a delightful collaboration and the end result was gorgeous. I have every confidence she’ll be dressing women of all ages in beautiful clothes for many years to come.



I felt like a queen!!

I watched with wonder as she turned a concept into a beautiful piece of couture. Working with her was a joy. She was patient and confident which made me feel completely taken care of. Thank you, Ashley, my daughter was the princess of the day, but in my dress, I felt like a queen!!