Meet Ashley, the founder of Something You Couture.

Our Mission

Crafting quality clothes for a self-loved, confident
& everybody is a good bodied world.

Dori
Social Media Manager

For her, it’s not about the likes. It is about capturing a dying craft that has found its home in the Magic City, showing the world our garments and the behind the scenes. Outside of the studio you can find her at 30a beaches and around town at a local festival.

Tracy
Quality Control Seamstress/Patterner

Daily, she transforms items ensuring the quality of all of the SYC services meet the standards of high end craftsmanship. Outside of the studio you can find her spending time with her children, grandchildren and sewing.

Our vision is to increase self love
for our clients through clothing.

Meet Ashley

Before landing in the world of couture design, Ashley’s 17 years of industry experience in formal fashion took her from design school at Purdue University in Indiana to exchange programs in Italy and Hong Kong, ultimately landing her in NYC where she sharpened some serious design chops in the fashion capital working under high end designers Zac Posen and Peter Som, while also working their NYC Mercedes-Benz Fashion Weeks. She then joined the licensing company Li & Fung USA, working on lines for large retailers.

In 2009, Ashley moved closer to her true passion when she was 1 of 6 designers chosen of the Chicago Fashion Incubator. This led her to launch her own women’s wear line, ZAMRIE. After years of selling her apparel throughout the Midwest and online, she realized her calling through designing custom couture dresses for friends and family. As the demand started to grow, it was obvious this was more than a side-gig. 

Now living in Birmingham, Ashley is able to bring her, almost two decades, of craftsmanship and design to the women in AL, whom are not able to find exactly what they want. She can help you simply add a sleeve to your existing wedding gown, reinvent an old gala piece into something more modern, and even transform an idea in your head into a real tangible custom couture, fitting you better than you ever imagined.

Ashley is a couture designer who is designing custom wedding dresses for women in AL.