Ashley is a bridal designer who makes women feel confident & beautiful in clothing.

Let’s Work Together

Whether you simply need a hem altered on your bridal gown, have an heirloom piece you would like modernized, or simply can’t find exactly what you are looking for, Ashley and her team are able to help. Discover the ways you and Ashley can have a 1 on 1 experience.

Creating your dream from an idea and measurements into a final garment.
We have the ability for custom, hand-beading to be made specifically for our clients in India.

Custom Couture

Basic designs can be completed in a three month timeframe; price and time increases will be based on variations in design, fabrication choices, mind changes, etc.

We have the ability to create custom beading for your garment, whether it be a design on the garment, or a fabric used for the garment. 8 week lead time for this option alone. This hand beading is sourced from India but final coutures are made here in the USA.

We recommend couture pickups no later than 2 weeks out from the event date.

What’s Included:

Initial Design Consult discussion. Goal setting and measurements.

Custom Quote.

Sketches. Pen sketches to focus on the style lines of desired couture.

Drawings. If wanted color drawings to display fabric selection and style lines.

Fabric selection. ** Please note we have the ability for custom, hand beading to be made specifically for our clients in India. (8 week lead time for beading alone).

Muslin Construction. Patterning, cutting, and sewing of first mock up (muslin).

1st fitting. This is the time to make minor changes and adjustments to design with Ashley.

Design changes. One round of patterning and minor design changes, i.e. shortening or lengthening of hem, neckline.

Final construction. Final cutting, sewing and proper finishing for garment.

Final pick up. Recommended to be no later than 2 weeks before the event date.

Dress reinventions are more of a step by step process allowing our clients the ability to visualize the change in the garment at each stage.
Dress Reinventions - Taking your heirloom piece and turning it into something modern.

Dress Reinventions

Dress reinventions are more of a step by step process allowing our clients the ability to visualize the change in garment at each stage. This process sometimes requires more fittings, but all changes are approved by client before completion. Prices for dress reinventions will also be quoted after the initial consultation, based on desired vision of the reinvention. We ask for a 6-8 week lead time for dress reinventions, but are willing to take on time with a shorter lead time though a rush fee will be charged. 

We recommend to have final pickups no later than 2 weeks out from the event date. 

Initial Design Consult discussion. Goal setting and measurements.

Quote.

Sketches. Pen sketches to focus on the style lines of desired reinvention. 

Initial construction, includes, removal of original pieces, patterning, cutting, and sewing. 

1st fitting, design changes, and/or approval of next steps in design process. 

Design Changes and/or additional work to achieve desired style. 

Final Construction final cutting, sewing and proper finishing of garment.

Final pickup.

Perfectly altering an existing gown or adding an accessory to have the bride to be her best self.
We offer professional bridal alteration services in Birmingham, AL.

Bridal Alterations

Alterations are done based on an hourly rate, which is quoted at the Initial Alteration Consult. It is at this point, Ashley will be able to understand what needs to be done and know how much time it will take. Our alteration rate is $65/hour for sewing and $75/hour for any patterning work adding a sleeve to your strapless dress, a lace overlay, etc. Ashley will be able to correctly quote your item and needs at the consultation.

We ask for a 6-8 week lead time, allowing us to properly fit you. We also recommend dress pick ups to be no later than 2 weeks before your wedding date, as this gives us time to make last minute changes if need be. Hence, we have had brides at the last minute decide to wear flats at their dress pick up. This 2 week window allowed us to properly finish the garment without being rushed. 

Rush fees will be applied to any project taken on less than 6 weeks from the event date. 

Initial Alteration Consult. Discussion of goal setting, 1st fitting, and quote.

Initial Construction. Completing work discussed and approved in 1st fitting.

Fitting. 2nd fitting where any design changes can be made and bustle pinning. 

Final construction of gown, with any changes from the second fitting and sewing of bustle. 

Final Pickup.

What Our Clients are Saying…

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Best experience ever!

I absolutely loved working with Ashley from Something You Couture! She puts her clients first and always has a smile on her face. Her talent, personality and love for her craft is truly amazing! Best experience ever!

Senni

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She made it into my dream dress!

She was SO great! She took a wedding dress that was extremely too large and made it into my dream dress! Would recommend her to anyone with full confidence they would walk away truly satisfied by her work and service.

Brittany

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She made me feel like a princess

SYC was absolutely a dream to work with! She was great to communicate with and made all my alterations fast and well. She was able to take things in and bustle it the exact way I wanted and made me feel like a princess for my big day! The whole process was a breeze and I could not have asked for a better experience.

Jo Helen

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She made me feel so comfortable

I have had the best experience with Ashley!  She made me feel so comfortable and confident standing in front of her.  She was always looking out for my budget and coming up with amazing ideas for my dress.  I couldn’t imagine going to anyone else for a wedding dress alteration.  I love you!

Chrissy H.

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She created exactly what I had imagined

Ashley was so great to work with. She understood my vision and was able to bring it to life. She created exactly what I had imagined beautifully and it fit perfectly.

Stacy

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I am so glad I choose SYC!

Ashley did an amazing job! My dress was 2 sizes too big but she did a great job putting my mind at ease. In the end it fit me perfectly! I am so glad I choose SYC!

Amanda

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Ashley was a GOD SEND

Finding Ashley with Something You Couture was a GOD SEND when it came to alterations for my wedding dress. She really cared not only about my dress, but how I felt in my dress. She has so much knowledge and is so talented, personable, and such a joy! I would not recommend or trust my wedding dress with anyone else other than Ashley!

Joanna

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Ashley was amazing!

Ashley was amazing!  I would absolutely refer her to other brides – she completely transformed my dress and was so helpful!

Ashley

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She altered my dress PERFECTLY

Ashley was an absolute dream to work with! She took the ideas I had in my head and turned them into a reality that was even better than I could have ever imagined! She is so fun to work with and super flexible schedule wise. She altered my dress PERFECTLY and had a huge hand in making my wedding day absolutely perfect. I highly recommend Something You Couture!

Eryn

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Ashley is one-of-a-kind

I could not have asked for a better person to help make my wedding dreams come true! Ashley is one-of-a-kind and truly so creative.

She turned my mom’s wedding dress from the 80’s into a modern kimono that I wore while getting ready on my wedding day. I will cherish it forever and hopefully pass it down someday. I would recommend Ashley to anyone for alteration needs and for fun fashionable pieces!

Kayla

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Ashley made my wedding dress so much better

I honestly cannot begin to describe what sewing magic Ashley made happen with my wedding dress. I came to her with a dream of a dress in need of many alterations for the perfect fit. But the wonderful thing is Ashley made my wedding dress so much better than a dream dress, she made it mine!

Hannah

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Ashley is a highly capable designer – patient, kind and gracious

Ashley took in everything I loved and transformed my gown into an absolute work of art; my perfect wedding gown. She invented adjustable sleeves to accommodate two different looks so that I didn’t have to compromise on the buttoned up look I wanted at my ceremony or my ability to dance freely at the reception. Not only is Ashley a highly capable designer but she is patient, kind and gracious. I cannot recommend her more highly.

Alie

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There was no better part of my wedding

There was no better part of my wedding experience than being able to design my own wedding dress. I was SO lucky to have Ashley to help me design, create and fit the dress of my dreams. Ashley provided a very hands-on experience, taking in all of my (many) ideas and wishes and designing something that was workable, fit my body shape and was exactly what I had always pictured.

Kaley

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Ashley helped me to create the perfect wedding dress

Although I had an idea in my mind of what I wanted my wedding dress to look like, I couldn’t find it in bridal stores. Ashley helped me to create the perfect wedding dress that was exactly what I wanted, something that everyone at my wedding said was not only the most gorgeous dress they’d ever seen, but was also so me.

Colleen

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She has such a passion for designing

She understood what I was going for and made my dream dress and veil even better than I could have imagined! She has such a passion for designing and truly cares about your experience, and of course, the outcome of your dress. Whether you know exactly what you want, or you just have a general idea, Ashley will work with you along the way and will exceed your expectations.

Adina

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I felt like a GODDESS!

Ashley made a jumpsuit for my second look at our wedding and I felt like a GODDESS! From start to finish, she was a dream to work with. She helped me every step of the way and the finished product could not have been more perfect. It fit me like a glove and I am dying to find a reason to wear it again!

Emily

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A delightful collaboration

I received numerous compliments the day of the wedding. There is no question Ashley loves what she does and takes pride in every beautiful stitch. It was a delightful collaboration and the end result was gorgeous. I have every confidence she’ll be dressing women of all ages in beautiful clothes for many years to come.

Rebecca

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I felt like a queen!!

I watched with wonder as she turned a concept into a beautiful piece of couture. Working with her was a joy. She was patient and confident which made me feel completely taken care of. Thank you, Ashley, my daughter was the princess of the day, but in my dress, I felt like a queen!!

Judy